Flats at Atlas Marketing Campaign Recognized with Great American Living Award
MCLEAN, Va.— Last night at its annual awards ceremony, the Northern Virginia Building Industry Association, Washington Metropolitan Sales & Marketing Council, and the Maryland National Capital Building Industry Association presented the Flats at Atlas with an esteemed Great American Living Award (GALA) for Best Overall Marketing Campaign by a Multifamily Community. Each year GALA honors the building industry's top achievers in 43 categories. Located in Northeast Washington D.C., the Flats at Atlas was judged on its web, print, broadcast, signage, social media, and special event components by experts in new home design, sales, and marketing.
Flats at Atlas
Throughout the GALA judging process, judges routinely gave the Flats at Atlas the highest marks possible, noting that the entry was a "great campaign that really hit the target market."
The Flats at Atlas overall marketing campaign consists of online and social media outreach, a radio promotion, signage, printed marketing material distribution, and numerous outreach events. The campaign promotes the vibrancy and charm of the Flats' neighborhood by fostering a strong and continuing partnership with local businesses on and around H Street.
During a comprehensive "Rent-Free Flat" radio promotion and contest with DC 101's Elliot in the Morning show earlier this summer, over 30,000 people visited the contest webpage and 6,042 people entered to win free rent at the Flats for one year. To date, over 3,000 people have opted in to receive more information about the Flats via the ATList email newsletter.
"We are very grateful for the recognition the Flats at Atlas community has received for its marketing campaigns over the past year," said Tracey Thomm, development executive at Clark Realty Capital. "Our teams at Clark Realty Capital and Clark Builders Group have been thrilled about the property for a very long time, and we are glad that our efforts have been able to reach so many people so that the H Street NE neighborhood and greater DC area can share in this excitement with us."
Another industry leader, the National Association of Home Builders, recently honored the Flats at Atlas with recognition as a Pillars Awards finalist for Best Overall Leasing Campaign for a Rental Apartment Community. The Pillars Awards program highlights creative development concepts, innovative financing strategies, great design, and superior management and marketing in the apartment and condo marketplace.
About Clark Realty Capital
A fully integrated, national real estate firm based in Arlington, Va., Clark Realty Capital offers a broad base of services including capital markets, finance, development, construction, property management, and investment management. Clark's development expertise spans award-winning residential, office, retail, and mixed-use projects with a total development value of over $6.5 billion. Clark Realty Capital is an affiliate of the Clark Construction Group, the nation's oldest and largest privately-held general building contractor in the nation. For more information, visit www.clarkrealtycapital.com.